New Trend Coming In Marketing: Virtual, Augmented And Mixed Reality
What Are Virtual, Augmented And Mixed Reality?
Virtual Reality (VR) is a simulated experience that can be similar to or completely different from the real world. It immerses users in a fully artificial digital environment.
Augmented Reality (AR) is the integration of digital information with the user’s environment in real-time. AR combines real and computer-based scenes and images to deliver a unified but enhanced view of the world. It works by employing computerized simulation and techniques such as image and speech recognition, animation, head-mounted and hand-held devices and powered display environments to add a virtual display on top of real images and surroundings.
Mixed Reality (MR) or Augmented Virtuality (AV) is the merging of real and virtual worlds to produce new environments and visualizations, where physical and digital objects co-exist and interact in real-time.
What’s the Difference?
VR is content which is 100% digital and can be enjoyed in a fully immersive environment. While the world of gaming and entertainment were early adopters of VR, VR applications are now used in many other organizations and industries.
AR overlays digital content on top of real-world. The Pokémon Go craze and retailer IKEA's app are the best examples for the popular application of augmented reality. AR enhances the real world with images, text, and other virtual information via devices.
MR is a digital overlay that allows interactive virtual elements to integrate and interact with the real-world environment. It goes a step beyond AR because users can interact in real-time with virtual objects that are placed within the real-world. Some MR products are available such as Microsoft’s HoloLens, Acer Windows Mixed Reality, Lenovo Explorer and Samsung Odyssey.
Are You Ready To Catch This Trend In 2020?
According to the interview of Forbes with 11 experts who successful in PR, media strategy, creative and advertising executives had share top impacts of AR, VR and MR to the marketing trend in 2020:
In 2020, VR, AR and MR will have strong impacts in selling experiences, transforming the music industry, increasing brand engagement and awareness and the way customers decide to choose your products.
Many businesses in gaming, entertainment, technology, architecture in the world had use VR, AR and MR as one of their valuable tools in marketing and sale strategies. After AR, VR and MR, a new technique had appeared and will be more popular in the next years which is Extended Reality (XR). XR can be defined as an umbrella, which brings all three Reality (AR, VR, MR) together under one term, leading to less public confusion. Had your company caught these marketing trends in 2020