Sajang BBQ

  • The Challenge

    Promote a brand-new Korean barbecue: Sajang BBQ restaurant. Sajang BBQ's main segment ranging from middle to upper-middle class providing luxurious space and great service.

  • The Solution

    We're providing an A-Z marketing solution for Sajang BBQ, from running brand recognition to marketing campaign.

 

With the abundant resources of Chef John Burton-Race’s name as a Michelin chef and his personal affection for Vietnamese cuisines, CHEN capitalizes on the image of traditional Vietnam culinary to organize a large-scale event with our partners. Associating with Michelin’s preconception of being a luxury, high-end service, CHEN’s Michelin Events have conveyed the extravagant theme, without alienating our based customers.

With the abundant resources of Chef John Burton-Race’s name as a Michelin chef and his personal affection for Vietnamese cuisines, CHEN capitalizes on the image of traditional Vietnam culinary to organize a large-scale event with our partners. Associating with Michelin’s preconception of being a luxury, high-end service, CHEN’s Michelin Events have conveyed the extravagant theme, without alienating our based customers.

Michelin Menu Dishes

Chef Burton-Race has previously worked with President Cruise’s team to create a Michelin starred menu, which is the perfect highlight for CHEN’s event. Hosting an all-out Michelin dinner, with a selective list of guests, this strategy ultimately paid off with a rise of interests in Chef John’s culinary skills and exceptional products.

Michelin Event Home Mộc

Following up the incredibly successful President Cruise’s Michelin Event, CHEN had to go even bolder. Collaborating with VietDeli – a Vietnamese restaurant chain, CHEN continued to host several Michelin events across multiple locations.
HOME Mộc restaurant, famous for its traditional Vietnam cuisines, was CHEN’s first point of interest. With a boutique backdrop of a restored French Villa well complemented by excellent dining services, Michelin Event continues its trajectory forward.