After one month of halting the show to prepare for changes in the script and upgrading the infrastructure, the show can be faced with the risk of losing audiences. Think of an innovative to promoting the show on media.
The media marketing campaign for the show is focused on the preparation video stories of actors, directors and invited KOLs. We were continuously launching promotional videos on the media channels before the show and after the official re-opening show.
During the campaign “The Quintessence Of Tonkin Show”, we have many challenges because of the tropical storm has hampered our recording process. We had to face the last minute plan changes. The show had been delayed after 2 days in better weather with sudden showers. In spite of the rain, the show had got successful.
Actors of famous drama “Ve Nha Di Con”, Meritorious Artist Trung Anh, Actress Khanh Linh and Actress Bao Thanh had joined in the show as specially invited guests for three roles The King and The Beauty Ladies. Through this campaign, CHEN wants to promote the Tonkin culture in particular and Vietnamese culture in general to the young people and foreign people.