Fashion Voyage

  • The Challenge

    Promote sustainable tourism using media and social outreach.

  • The Solution

    A widespread, inclusive cleanup event aiming to reduce trash in some of Halong's most heavily visited spot was established

Client

A rising concern over sustainable tourism in Halong has caused much debate between tourists wanting a clean destination to spend their holiday and environmentalists needing protection for the local ecosystem. Paradise Cruise and CHEN acted as the the mediator between two sides, creating an alluring event for guests while having a positive impact on the environment.

Halong Bay is one of Asia's most treasured asset, and Vietnam's emerald gem. To continue this bright future, Halong requires a thorough plan on sustaining the natural resources.